Whether you are conducting research in support of an academic article, or teaching a classroom full of students the fundamentals of commercial real estate valuation, you will find in Reis the information and tools you need.
Left to find their own research tools students may resort to online searches, publicly available information, or—worse—they may attempt to draw market conclusions from sales listings (like some Reis competitors). In doing so, they may develop a flawed view of market and submarket performance, and a lack of appreciation for the value of standardized, heavily QAed data, such as is found in Reis. By requiring that they use Reis data, you’ll help set them on a more precise path toward better decision making.
Suppose the assignment is to project the likely performance and value of a new construction property that will be completed eighteen months from now. In just a few seconds your students can run a customizable Rent Comparables report to get a view of likely rents in the area, and then can apply Reis’s submarket forecast to those rents to arrive at a likely market average upon opening. The concept of age-related rent premiums and lease-up velocity may come into play as they estimate rents for the subject property, likely time to stabilization, and likely value at stabilization, which in turn suggests the possible amount of a take-out loan. Additionally, a look at New Construction Comparables can alert the student to any parallel projects that might pose a competitive threat to these projections.
Educators who use Reis, whether in their own research or in the classroom, can be confident that they are using the best information available for their own research, and imparting the best information available to their students.