Winning the trust of all parties involved with a transaction is a prerequisite to leading them toward a common understanding of market conditions and, ultimately, fair price. How can you maximize revenue for your seller, or minimize costs for the buyer you are representing?
Well, it certainly helps to be able to support your position with a set of recent Sales Comparables from Reis. With average price per unit or square foot, total price, cap rate, and buyer/seller information, Reis’s Sales Comparables offer a quick way to establish current conditions in the transaction market. The Rent Comparables module helps determine whether the subject property is a performance outlier whose purchase price per unit or square foot should be higher or lower than the average.
Sales investment brokers who rely on Reis have the backup they need to support their assertions about fair value for property, based on recent sales and likely property performance in the future. What’s more, the information is presented in boardroom quality reports that are customizable with your own logo, making it appear as if you have your own research department.
We often hear from brokers that one of their most time-consuming tasks is translating charts and spreadsheets into write-ups that are easily understood by their clients.
Reis has solved this problem. Every quarter, for each market and submarket, Reis offers a comprehensive Executive Briefing report, covering supply and demand fundamentals, including rent, vacancy, construction, absorption, and forecasts. The two minutes that it takes to read these reports confer upon the reader a conversational mastery of the market, which in turn helps leasing brokers impress their clients and prospects.