Winning the trust of all parties involved with a transaction is a prerequisite to leading them toward a common understanding of market conditions and, ultimately, fair price. How can you maximize revenue for the lessor you are representing, or minimize costs for the corporate tenant you are trying to place?
Well, it certainly helps to be able to support your position with Reis’s independent confirmation of the current rent and vacancy in the subject property, and for each of your personally selected comparables. To arrive at the right effective rent number, it helps to have the benefit of Reis’s average leasing terms for
Other firms obtain their property level information from broker listings or sales brochures—whose purpose is not to provide impartial information but rather to attract lessees or buyers. Listings are often duplicated, outdated, incomplete, or mis-categorized, leading to unreliable inventory levels, supply and demand trends, and market averages. Reis, on the other hand, carefully defines competitive stock, ensuring the reliability of inventory and trends, while our rigorous QA confirms the accuracy of property level data.
Leasing brokers who rely on Reis have the backup they need to support their assertions about current and future market conditions, and what lease terms are favorable to their clients, whether their clients are landlords or corporate tenants. What’s more, the information is presented in boardroom quality reports that are customizable with your own logo, making it appear as if you have your own research department.
We often hear from brokers that one of their most time-consuming tasks is translating charts and spreadsheets into write-ups that are easily understood by their clients.
Reis has solved this problem. Every quarter, for each market and submarket, Reis offers an Executive Briefing report, covering supply and demand fundamentals, including rent, vacancy, construction, absorption, and forecasts. The two minutes that it takes to read these reports confer upon the reader a conversational mastery of the market, which in turn helps leasing brokers impress their clients and prospects.